“Google it”. This is the natural instinct of the 21st-century human. Whenever you need to know about something you want to buy or a place that you want to go to, the first thing that you do is to go online and look it up on the internet. Your website is your online presence. Website Marketing in Australia is different to other global markets. Australian customers are not persuaded the same way to purchase a product the same as they are in other global areas. This also relates to search engine queries, searches that are popular in America or France are not necessarily popular in Australia. For instance, let’s say that you are in the business of digital marketing services. If someone in Australia needs that type of service, the first thing is to search “Digital Marketing Services in Australia” or “Website Marketing Australia”. As a business, you want your website to be seen and to be among the first 10 websites to appear on the search results. The higher ranking the better, but if it’s not in the Top 10 then your on the second page and will never be seen. To do this, there are a number of things to consider and to get done. Continue reading to know the top 5 things to do when setting up your website.
Plan your website
A lot of things are taken into consideration when planning your website marketing plan in Australia. Let’s break it down:
1. Determine your goals
Why do you need a website? What are the objectives? Websites have many different functions. One website might have a very different objective from another type of websites. Depending on what your business needs, your website can simply serve as your online portfolio, or tell your digital market about your brand, or some may even want their website to be a portal to schedule meetings or appointments. Setting your goals will allow you to strategically create your website. Once you determine this, you can move on to the next steps.
2. Identify your target audience
Getting everybody on your website does not mean converting leads. You can have thousands of people visiting your site but less than 5% are actual customers or clients. When you create your website, you should be able to know how to get your target audience and not just random people. Besides, knowing your audience will not just allow you to plan out your website but also allow you to get into targeted marketing and advertising.
3. Identify your Unique Selling Proposition
What makes your brand special? Now that you’ve got your planned website market coming to your website, you have to encourage them to buy from you, visit your store, place an inquiry or schedule an appointment. If you want to learn more about what your how to sell on your website read this article. When you know what your Unique Selling Position is, you can draw in customers on your website using that as a key advantage. This will ensure your message is directed to your ideal website market and you will be guided as your advertise your product as to why your audience needs your product.
4. Set Up Your Domain Name
Facebook.com, instagram.com, prodigitalmarketing.com.au, these are domain names. When you pick out a domain name, be sure that this immediately says who you are and contains keywords associated with what people are looking to purchase. Google uses your domain name as a key indicator to your product. Preferably, this name is also your brand name or your company name. However, you cannot always get the name that you want. On some occasions, the domain name that you wish to use is no longer available. You can opt to use extensions other than .com like .com.au or .net.au or .store and a few others to obtain your name. However, you will have the most success with ranking a .com.au website since it needs a business associated with the name and Google recognises there is a bit more difficulty in obtaining this over .com. Domain names are paid for a certain amount of time which means you have to renew this usually on an annual basis to keep it. Ensuring your renewal period is large such as 5 – 10 years is an indicator to search engines your business plans on being around for a long time and therefore ranks you better.
5. Pick a Website Builder or Hire A Web Team
Having all this data means you are now ready to set up your website. You can choose to pick a website builder or hire a website team to take care of this for you. Many people will purchase websites and start to build them and they turn out to be plain or not attractive. Using a template can help avoid this, but if you are not able to get into some of the technical details it might always be a struggle to get correct. This is when you can hire a developer or a Website Marketing Agency to help you with setting up the website and not having to worry about this yourself. However, building your website does not stop at determining your goals, digital audience, USP and domain name. You also have to start thinking about your website copy that optimizes search engines, your web design and layout. Then ongoing maintenance of your website is another key aspect to consider.
Final Thoughts
Things like building your website requires a lot of time and skill. Take it as building and designing your physical store. It has to embody your brand, talk about what you do, showcase your products and get them to make a purchase. You can either put in a big chunk of your time for this and try to figure out how to do it or actually get an experienced and expert team to create a stunning and high functioning website for you!
To look into professional website building services, visit www.prodigitalmarketing.com.au.
