Think of paid advertising as paying people to come to your website and SEO as people discovering your website on their own.Paid Advertising or Pay-Per-Click (PPC) is the quickest way to get to the top of the list when people are searching for your business on a search engine, but it comes at a cost.There are lots of businesses using Paid Advertising, and it can easily hurt your bottom line if you get it wrong.During our experience in the Digital Market we have developed proven successful strategies to utilise the instant traffic that Paid Advertising brings alongside a more long term strategy of organic SEO growth.
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The first step to understanding the effective paid advertising strategy for a website is understanding what are the search terms users are looking for, and which search terms are generating website traffic.Our SEO expert team will analyse the keywords that customers are searching. We will then tailor a paid advertising strategy for the keywords that are going to bring you the greatest return.Next Process
An advertising strategy needs to be based on the type of customers you are trying to reach. Profiling existing customers and their needs helps understand the audience the business is interested in. This helps build on a strategy that will see more potential clients finding your website.Pro Digital Marketing focuses on customer conversion and tracking a customers journey. If the customers that are coming to your website are not interesting in your product, then there is no gain and money is being wasted.This is where paid ad optimisation is necessaryNext Process
As the customer is navigating through your website we want to see what they are browsing and for how long. We also want to track if they emailed, called or tried to get in contact.These statistics help in determining if the customer is potential buyer or not and what search terms led them to your website.Building on this knowledge is immensely important to target paying for traffic to customers who are potential buyers and not paying for customers wanting to browse.Next Process
This process does not have an end. Paid advertising is an evolutionary service. It needs constant refining to improve and target the right customers.People need to be careful with paid advertising. With the wrong advertising strategy you could be spending thousands with little to no return.Next Process
We keep our clients informed on the progress and updates that have been made to their paid advertising campaigns.We produce monthly statistics on the usages of the keywords that are attached to the advertising campaign. We then show the increase of our clients potential customers and how many “call to actions” are resulting from this campaign.Next Process