The giant of search engines is Google. It accounts for 92% of all searches on the internet all over the world. When people that fall under your target market search for your keywords, you want your website to come out on top. This would mean people see your website first compared to the thousand others in your industry.
1 | A Google Adwords Agency knows how to do it. You can’t experiment for free
Let’s say your company decides to explore and experiment with Google Ads Management internally and just ask some members of the marketing team to learn GoogleAds…you still need a budget. Another thing is, how long will you be tinkering with Google Ads? Next thing you know is that you’ve spent over 2 months and spent a lot of your budget but with minimal to zero results. A Google AdWords agency will ensure that your budget would mean clicks for your website. Experts at Pro Digital Marketing will work on your website to help you push your website to the top, minus the tinkering stage.
2 | A Google AdWords Agency has the experience and best practices
This team of professionals that make up a Google AdWords Agency have years of experience and training in Google Ads Management and running successful paid advertising strategies bringing in clients for customers. They’ve done the experimenting, training and learning on their part and all there’s left is to help brands like yours create a good impression online.
3 | A Google AdWords Agency has connections that you may not have
Normally, a Google AdWords Agency has direct contact with a Google representative. Hiring an agency to help you with paid advertising and Google ads management. Not that having connections with Google makes a difference in the performance of Google Ads, but more of having direct access to new information, tips and tricks can become an advantage. Also note that Google assigns representatives to walk through your Google ads campaign every quarter and these representatives ask you to do things to your campaign that often result in high costs or lower conversions.
4 | A Google AdWords Agency knows how to deliver results and what results to achieve
In Google Ads management, there are certain KPIs (Key Point Indicators) that you would want to monitor and achieve. This is not similar to your social media KPIs or SEO KPIs. KPIs of a Google AdWords Agency in Google Ads management would be the likes of clicks, click-through rate, cost per click, quality score and a whole lot more. Even if you are the CEO of a company, you would not know how to work with these KPIs unless you really studied and took the time to learn Google Ads management. A Google AdWords Agency knows what to plan, what to do and when to do certain tasks to attain your goals.