Content is what text, images, and information you have on your website. You would want content that makes your website visitors call, send you an email or schedule a meeting with you. Even content that ensures your customers spend a lot of time learning on your webpage is extremely beneficial for SEO optimisation.
Getting their attention is one thing, but getting them engaged is what you really need. These are things that a content marketing agency specializes on to ensure that you have content that drives traffic and engagement.
Holding your audience’s attention and keeping them on a page for a certain amount of time will tell you if your content is effective. One of the highest search engine ranking factors is how long your audience stays on a particular page.