Reaching the Top!
Search Engine Optimisation (SEO) is what ensures your business is the first result people find when they go looking for your trade or industry on the internet.If you are found on the second page of Google, you are practically invisible and that’s not good for business.Pro Digital Marketing knows that you enjoy getting more customers; enabling you to take on the clients that suit you best. The more clients you obtain, the more control you have over your business.We are here to make that a reality. We study the latest tech trends and apply them to your website daily. This allows you to sleep peacefully with the knowledge that your digital marketing strategy is working for you and you can focus what you do best.
- Market leading keywords driving traffic to your website faster
- Content ideas to engage your audiences
- Link building strategies that boost your ranking
Our Process
There are a lot of companies claiming they can obtain great SEO results for your website. So what sets us apart from the rest?Our 5 stage process is specifically designed for each unique website. We ensure your money is only directed to finding the potential customers that are searching for your business and not getting the right results. SEO is an investment that we often see results in ROI of greater than 200%.
Website Audit
A comprehensive SEO audit is the first places we start in the process; think of it as health check-up for your website. At Pro Digital Marketing we identify what are the technical issues that are found on your website causing lower search engine rankings. More importantly, we find the opportunities that your website can improve right now and in the future. This creates a roadmap to continually increase traffic to your website. In order to get to your website ranked number 1 in Google and start getting the customers that haven’t found your website yet, you need to first know what is your current state; the audit helps us build a specifically designed SEO strategy catered for optimum results.Audits provide you with the following information:
- Check of indexed pages vs published pages
- Competitor Analysis
- Hosting and Content Management System (CMS) review
- Google Analytics script check
- Hosting/IP address check
- Website speed testing
- Mobile Responsive web design check
- Search engine position ranking (top 25)
- Human element detection testing
- On-page sitemap check
- Review of the meta and title tag structure
- Robots.txt check
- Search Engine verification vision report
- Webmaster Tools review
- XML sitemap check
- And over 40 more items…
Strategy
Once an audit is completed on the current status of your website and your digital presence we are able to plan a personalised strategy to get you to number 1.A hand-picked consultant suiting your business and process will be there every step of the way to show you every gain and success obtained along the way.The strategy needs to have both a short term direction and a long term roadmap that will continue to see results.Strategies can include the following:
- Keywords to start driving searches to your website you are currently missing
- Paid ad campaign that will drive quality traffic without breaking the bank
- Authentic link building strategy
- Google business directory set up
Optimization
Search engines look into websites for key phrases or words to understand the context of a page and determine its authenticity. The amounts and consistency of these keywords directly influence to how high it ranks in any online searches.Search engine optimisation is an ever changing landscape. The online search engines are always improving and becoming more advanced. Simple techniques that were previously successful by many SEO companies, no longer work. Its our job to be ahead of the rest and ensure your business gets the best results.The next stage of the process is finding the best key words that suit the traffic that is seen on a range of search engines and where you can strategically place these words on your site to gain much better quality clients.This process does not stop as long as you’re a client with us. It needs continual refinement and optimisation to obtain the best results. Pro Digital Marketing will be along side you during the entire journey.
Next Process
Content
Once we know what the keywords are, that are important for search engines to find your website we need content that is engaging for your audience, explains your products and services, easy to read.Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as “content.”You may have heard the terms “Copy”, “Copywriter”,”Content writer” and “Content Strategist”. These roles all play an important part in retaining customers and evolving your business online.Our specialised content team will bring this process together along with a range of other SEO website optimisations to boost your rankings to the top of the online searches.
Next Process
Reporting
We provide you monthly reports of the work that has gone into improving your website.Rest easy with the knowledge that while you are working hard in your business your entire digital marketing solution is being completed.Reports contain the following information:
- SEO ranking improvements
- New keywords to target
- Website UX (User eXperience) changes
- Website performance enhancements
- Social media activity
- External links gained
- Business reviews
- Website metrics improvements
