One of the most successful ways to optimise your online presence and increase your brands visibility is using Google maps marketing. Google maps marketing is designed to catch the attention of people searching for your business niche in the local area. The Google maps listing shows businesses in a searched area in a nice succinct box. This can make searching for a business easier than in the main search in Google. Access to businesses listed on google maps can be via the https://www.google.com/maps link or in a simple Google search there are the top 3 listings in a box at the top of the results.
When it comes to finding local businesses the majority of these customers will use Google to find a business near them. If you are found in the SEO results as well as the Google Maps Marketing section by using Google my Business, then you have more than 3 times greater likelihood that you can reach your customers.
Google business is becoming a key resource for businesses to be found online. Google has completed some of the work for you by scanning local directories and other information. However, without the addition of your business information and frequent updates and information you are going to fall behind your competition. Google my business is continually adding new features and information to log for your business. To answer the question about how important is Google my business, you only need to look as far as who created Google my business. It is made by the Search engine giant that you are wanting to rank your website well for your customers. They expect businesses to utilise SEO, Google My Business and Google maps marketing in unison for successful results.
The most important news for your business is that you can rise above the competition with many Google My Business techniques that go hand in hand with SEO improvements.
Your online position is everything, 95% of people only search on the first page of Google. You have three ways to be located on the first page. SEO, SEM, Goole Maps and Google My Business. SEO and Google my business and Google Maps Marketing are critical to your long term strategy and keeping costs low. SEM or paid ads are great for the short term goals and long term strategy. But it could also mean burning through a lot of money with little success, if not executed well.
An optimised Google Maps Marketing plan will aim to ensure you are in the top 3 of local searches, which is the perfect way of getting in front of customers. If your business is serious about its visibility we will show you how utilising the power of Google Maps and targeted organic search results will ensure you stand out from the competition.
COVID19 has seen an increase of online searches for products and services and an increase of online businesses. This means your marketing strategy needs to involve as many strategies as possible to get in front of your customers. Google Maps marketing optimisation is a vital marketing strategy to reach your audience.
Google My Business is basically the social media channel for Google. Previously Google created a product called Google plus which was intended to be its social media platform. However they discontinued this service on 2nd of April 2019 – article here
Google then adapted what they had learnt to the Google My business platform. Therefore the activity monitored on a Google My Business account and the equally important SEO results for the websites it is linked to form a strong grounding for a well ranked website.
According to Google, the platform allows you to (Reference):
Click here for information on How to set up Google My Business
We want to help you succeed in reaching a wider customer base.
Contact Pro Digital Marketing on 1300 998 778 and we will tailor a fine tuned and customised Google search optimisation plan for your business.
Speak to one of our Melbourne SEO specialists and find out how Google My Business and the right Google Maps marketing strategy will see your customer base sky rocket.