Website Optimisation
Impress your customers quickly
Website optimization is necessary to ensure search engines are ranking your website high and that your customers stay on your website. 1-3 seconds is all you get to impress a new potential client. If your website hasn’t loaded at this time, 68% of users have left.
This is why it is critical to ensure great website optimization performance through the help and support of an SEM company. Read this article about how we were able to obtain a 330% increase in website speed as a big step in the field of digital marketing Australia.
How long is your attention span?
Speed is everything in the world of digital and digital marketing Australia.
We make websites fast for two reasons, to keep your clients happy and to keep Google happy.
In studying and improving digital marketing Australia, we see that search engines love a website that loads fast on computers and mobiles. The average user waits 2-3 seconds for a page to load. You will lose customers if they are waiting longer than 3 seconds for the site to load because they correlate website speed and design with the quality of the business.
Read more from Google about their website retention research
Let Pro Digital Marketing help you get up to speed today.
Speed is everything in the world of Digital
Have you ever been to a drive-through takeaway shop and waited for longer than 10 minutes?
At that point, you are sick of waiting and you don’t want to know why it’s taken this long or even listen to excuses as to why they’re taking that long. You want your food, you expect it fast, and now you want to leave. Some people would leave and some are that frustrated they will never go back. Image if this is happening to your potential customers constantly?
We fix this problem on our clients’ websites. As an SEM company, we want your users to stay on your website because it’s fast, because it has the information they need and because they want to buy the services or products that you sell.
Have you ever asked yourself “Why is my website slow?”
In digital marketing Australia, there are a range of reasons causing a website to be slow.
- The distance from the hosting service to the computer looking at the website
- How many websites the host is running on the same computer
- A specific plugin you have installed on your site
- Installing too many plugins on a site
- Not using any website optimisations tools
- Using the wrong optimisation tool
- Not using encryption on your website
- Not using browser caching
- Not using compression techniques like gzip
- Not minifying your javascript and CSS styles
- Loading all your website resources at the beginning of a website page request
- Not implementing CDN technologies
Website Optimisation is difficult
The speed of your website depends on the features and elements that you have. Are there any videos? How long? Do you have heavy files or interactive elements?
There are certain things to consider on how a mobile device will load your website as compared to loading it from a desktop computer. The distance and the technology that was used to create your website is a factor.
These are all issues that our experts at Pro Digital Marketing are well aware of and take into account when building your website. The website team takes great pleasure in ensuring a website loads under the recommended 3 seconds and delivers its content to its user fast and efficiently. We also improve factors such as website page size so the user is not downloading far more data than is necessary.
A bit about Search Engines…
There is lots of context about improving search engines on this page, so let’s delve into the why.
The most obvious aspect is that a website with great performance means its users are going to be happy. They can retrieve all the information they want promptly. The less obvious aspect is that search engines give each website a crawl budget. Crawling is what search engines call looking at every page on your website. Search engines spend time looking all over the internet to find what web pages they should display when people search. Therefore they need to give an allocated time to each website before they move on to the next.
This means that if they spend all their time downloading your first or second page, then you need to wait until they come back again later to crawl some more. It might take weeks or months to index your whole site with a very slow website. You don’t want that. You want your new content indexed and on search engines as soon as it is created. So making your website fast also means users can find your content faster too.
The need for speed
The ranking factor that Google places on website speed is only part of the equation. In this day and age, we’ve become used to how fast technology can be.
It is an expectation of your customers. A fast-loading website will provide a better experience and customers will stay on your site longer.
The longer they stay the more google ranks you higher. The higher you rank, the more people visit your site. Now that you have more people visiting your site you need to be ensuring your site is still fast and can handle the extra traffic. This is the secret to a successful search engine improvement strategy.
What to know about working with an SEM company:
- An SEM company is an important addition to your digital marketing Australia strategies.
- SEM in SEM company means Search Engine Marketing.
- An SEM company will help you leverage your strengths and opportunities in working with search engines.
- In digital marketing Australia, you would need an SEM company to best help you with paid advertising or paid searches.