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Digital Marketing Australia

Digital Marketing in Australia needs a strategic solution

Digital Marketing to a specific state in Australia requires precise marketing skills and strategies, when compared to marketing Digital Marketing Australia wide. If you have a service or product that your business offers nationally, or even on an international platform, we can help you reach that wider genuine audience – with a customised and targeted Digital Marketing Australia strategy.

Digital Marketing Australia
Digital Marketing Australia | Custom analysis and optimisation

Custom Analysis and Optimisation

Using our software and years of industry experience, we analyse your digital footprint, determine how your website ranks in different parts of the world and across multiple search engine platforms, and compare against your competitors within your business field.  We regularly investigate and evaluate your business goals and online presence and educate ourselves to keep up to date with the latest in your industry best practice and what is succeeding for your competitors.We identify areas of improvement; areas your business is not yet ranking for or should be ranking higher for in search engines, and target these business areas to maximise your potential, and compete against the right competition.

Digital Marketing Australia | Convert traffic to sales

Convert traffic to sales

This is a continual journey; we are constantly analysing your business placement and looking for ways to improve and make your business better.  Different locations have specified needs and interests; a blanket strategy is not going to positively impact your business and can waste precious time for little to no reward.  We concentrate on which area is being targeted, and we ensure the right audiences are drawn to your specific service and products, to convert customers into more traffic and sales for your business.Targeting an Australian wide audience using digital marketing is the most cost-effective way to reach your customers. Investing in a Digital Marketing Australia company can be stressful and overwhelming for businesses – many of our customers either have had negative interactions with under-experienced agencies or have not had any interaction with a digital marketing company.  At Pro Digital Marketing, we take the stress out of the business relationship.  We offer affordable digital marketing with a special interest in meeting your business goals, preserving customer engagement, and your business growing and succeeding.  As you enjoy growth in your business sales, the marketing costs passively pay for themselves.

An optimised process to meets your business goals

There are lots of marketing agencies offering great results for Google Maps and local SEO. Targeting audiences and ranking well in the Google Maps section is an easy beginner’s step for local businesses – but it is much more complex to rank in National and Global SEO.  As your brand becomes nationally recognised and people remain on your website for longer periods of time, your visibility increases, and sales continue to grow.

1 | Specific plan for your business
For all new businesses and clients, we customise a plan to the unique qualities and interests of your business. First step is designing your marketing strategy. Your marketing strategy will be based on hours of research on your product and the successful competition. This will determine your brand image, your website, your social media presence, and most importantly your potential! This allows us to define our goals with you. We also define what we aim to achieve through Digital Marketing and Digital Marketing Australia.
2 | Using a mixed strategy for optimal results
Next, we begin the Digital Marketing journey. We define SEO plans, social media ambitions and marketing strategies, email marketing potential, and defining the leads we are going to generate for your business. Some businesses benefit just from SEO, and some from a mixed strategy of SEO and well-utilised Social Media Marketing. This is where we attribute the right amount of effort and work on targeting the right platform to give us the most optimal results.
3 | Customers reaching out to you
Fulfilling these steps and generating evidence is where you start to see customers knocking on your door, and we start to demonstrate the benefits of our industry knowledge and experience. Having people contact you through the efforts of marketing is very rewarding - it helps to know you are working in the right direction, and your efforts and trust in our agency are bringing in these new customers - producing extra income in your pockets.

At this point we are only at the beginning of the journey. As we learn how your customers interact with your website, social media presence and your emails, we gather that information and use it to continually improve and adjust our strategies.
4 | Gain customer attention and interest
We are starting to get profiles of customers, and with these profiles we can target the marketing directly to the right genuine audiences. We like to break these customers into three categories - Interested, Invested and Convinced. Those who are interested are not ready to buy, they are just browsing to see what is on offer - they need some motivation and tuned marketing to push them to the next stage. This could be in the form of discounts, incentives, or a better understanding of the quality of your product and services in comparison to others in the marketplace.
5 | Let customers invest and engage
The next stage is Invested. Customers who are invested need your product - they are sold on the product, just not on your brand. We need to build and gain trust at this stage. Things like customer reviews, an investment in the direction or opinion of your existing or upcoming services and products, or a unique offering to help motivate them to the next stage.
6 | Convince your customers
The final stage is Convinced. These customers are convinced your product is what they need, and they like you and your brand. So how do you maximise on their motivation to buy? This is the stage where we want to upsell to a customer, provide them with the product they already want to buy, but also offer them something else they may have not considered or viewed yet. This is the stage they have their wallets out ready to spend - you want to maximise your earnings from each customer by providing them with as many quality products as possible.
Digital Marketing Australia | Understand your customers better

Understand your customers better

When we better understand your customers in relation to your business, we can then target them more effectively and efficiently. Marketing to them individually and in specific ways that generate results in greater conversions, and greater return on marketing investment. Use the best if you want your products and services offered all around Australia or on a global scale – that’s why Pro Digital Marketing is the agency for all your Digital Marketing Australia needs.

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Our digital audit includes a 1 on 1 video conference and provides you with a digital report that lets you know where you stand in the digital world and where new opportunities exist to get a lot more clients.

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