The number one principle of Marketing, well before digital marketing came along was to understand your target audience. It’s nice to think your product can reach every single person in Australia, and you might be convinced that your product is for the entire population. It is great if your product will benefit everyone in australia. However, there is always a more specific audience that you need to target in order to get maximum results. Imagine organising an activity for your entire extended family. Children, right up to grandparents. They are all going to be interested in different things. Let’s say you settle with an activity of going to the park, you are going to tell the kids of the playground and sport equipment you are going to bring, you are going to tell the parents about how the kids will be taken care of and you will be able to have some coffee or nice food, and you are going to tell the grand parents that its nice and quiet. Your family might be different, but you can see there are different audiences and you are directing your message differently to each one. We do this in marketing to ensure we are speaking to our audience the way they will resonate the best. If you are unsure of the right audience for your business, looking at Australian trends can really help.
Screen Australia is a great website to learn about audiences in australia and what they are currently interested in. If you have a service or product that your business offers nationally, or even to an international audience, we can help you reach that wider genuine audience – with a customised and targeted Digital Marketing Australia strategy.