Digital Marketing Australia

For all new businesses and clients, we customise a plan to the unique qualities and interests of your business. First step is designing your marketing strategy. Your marketing strategy will be based on hours of research on your product and the successful competition. This will determine your brand image, your website, your social media presence, and most importantly your potential! This allows us to define our goals with you. We also define what we aim to achieve through Digital Marketing and Digital Marketing Australia.

Next, we begin the Digital Marketing journey. We define SEO plans, social media ambitions and marketing strategies, email marketing potential, and defining the leads we are going to generate for your business. Some businesses benefit just from SEO, and some from a mixed strategy of SEO and well-utilised Social Media Marketing. This is where we attribute the right amount of effort and work on targeting the right platform to give us the most optimal results.

Fulfilling these steps and generating evidence is where you start to see customers knocking on your door, and we start to demonstrate the benefits of our industry knowledge and experience. Having people contact you through the efforts of marketing is very rewarding - it helps to know you are working in the right direction, and your efforts and trust in our agency are bringing in these new customers - producing extra income in your pockets.

At this point we are only at the beginning of the journey. As we learn how your customers interact with your website, social media presence and your emails, we gather that information and use it to continually improve and adjust our strategies.

We are starting to get profiles of customers, and with these profiles we can target the marketing directly to the right genuine audiences. We like to break these customers into three categories - Interested, Invested and Convinced. Those who are interested are not ready to buy, they are just browsing to see what is on offer - they need some motivation and tuned marketing to push them to the next stage. This could be in the form of discounts, incentives, or a better understanding of the quality of your product and services in comparison to others in the marketplace.

The next stage is Invested. Customers who are invested need your product - they are sold on the product, just not on your brand. We need to build and gain trust at this stage. Things like customer reviews, an investment in the direction or opinion of your existing or upcoming services and products, or a unique offering to help motivate them to the next stage.

The final stage is Convinced. These customers are convinced your product is what they need, and they like you and your brand. So how do you maximise on their motivation to buy? This is the stage where we want to upsell to a customer, provide them with the product they already want to buy, but also offer them something else they may have not considered or viewed yet. This is the stage they have their wallets out ready to spend - you want to maximise your earnings from each customer by providing them with as many quality products as possible.