Two channels done properly beats six done badly.
Most businesses are spread across every platform, posting rarely, and judging it on followers. That is a lot of effort for very little.
The useful version is narrower: the one or two places your customers actually are, posted to consistently, measured on enquiries.
Clutch 5.0/5 - Google Review 5.0/5 - Australia-wide
An abandoned account is worse than no account.
Six profiles, four of them last posted to years ago.
A customer who finds a page that has been silent for years learns something about the business, and it is not the thing you wanted them to learn.
Closing or hiding the ones you will not keep up is free, and it makes the two you do keep look deliberate.
What makes social worth the time.
Consistency matters more than volume, and evidence of real work matters more than either.
The right channels
Chosen on where your customers are, not on where the most platforms exist. For most trades and B2B businesses that is one or two, not five.
Something to post
Finished work, the team, the process, the questions you get asked. Real material from the business beats anything invented for a calendar.
A cadence you can hold
Weekly forever beats daily for a month. We would rather set a rhythm your team can sustain after we stop helping.
Replying
Comments and messages answered promptly. Social is one of the few channels where being responsive is itself the marketing.
Enquiries, tracked
Where messages and clicks actually come from, so the effort can be judged on business rather than on engagement.
Paid, where it pays
Boosting works for some businesses and wastes money for others. We will tell you which, before spending.
What businesses ask about social media.
How many followers should we aim for?
None in particular. Followers are the easiest number to grow and the least connected to revenue. A few hundred local people who might actually buy is worth more than ten thousand who never will.
Do we need to be on every platform?
No, and trying is the most common mistake. Six neglected accounts look worse than one active account and take more time than either.
We would rather you did one well and closed the rest.
Can you post on our behalf?
Yes, though the best results come when the material comes from you - photos of real work, real jobs, real people. We can handle the writing, scheduling and replying around that.
Is social media better than SEO or ads?
Different job. Search captures people already looking; social reaches people who were not. For most of the businesses we work with, search comes first and social supports it.
Which two channels actually matter for you?
Tell us who your customers are and what you already post. We will tell you honestly where to concentrate and where to stop.