Mobile Website
“Mobile website design is dead”
The term “mobile website design” is dead. There is no cost-benefit in creating a separate mobile site for just mobile devices as this doubles your web development work and that just hurts your digital marketing Australia budget. There are so many electronic devices available that can browse the web now that all require a mobile-friendly website design. You cannot cater to a simple one size fits all mobile devices website and likewise with a PC too. You must have a mobile-optimized website.
Surely, you’ve been to a website on your phone where you have to scroll left and right, or pinch to zoom in and out to use the website. It is difficult to use and there are many things a user would miss that could be of value to retaining or adding new customers to your business. We won’t let this happen to you.
Cater for all Mobile website screen sizes
It is standard practice especially for better digital marketing-Australia, to accommodate 4 screen size differences. These consist of the smallest mobile device width (300px), a more common mobile width (370px), a tablet width (760px) and a PC (1366px+) width. This means that your website will look slightly different for each of these sizes. It is known as a breakpoint when a website switches between catering for one size to another.
The term “Responsive” is used to refer to a type of website that responds to these different devices.
Pro Digital Marketing ensures all of its customers’ websites are responsive. This means higher customer satisfaction when your customers are browsing your website. Your users can be out on the run on their phone, or using the convenience of their tablet or on their PC. With a responsive website design, they will be able to use the website the same way with no degradation of service.
The link between SEO and responsive mobile website design
SEO ranking is based on many factors. Two of the biggest ranking factors are the amount of web traffic visiting your website and the time users spend on your website.If your website isn’t optimized for mobile then you are potentially losing people visiting the website on their non-PC device. This means they are leaving your website early and causing your website ranking to drop. This will in turn result in fewer people sharing your website, which will cause further ranking issues.
SEO in Australia
50% of web traffic is from mobile devices in Australia. Imagine saying to half your customer that we only provide our service to 50% of customers. Sounds ridiculous, we want you to reach your entire customer audience and for them to have confidence in your brand.
We help uplift or rebuild customers’ websites to ensure they reach their entire audience. This is possible with the right digital marketing-Australia strategies and practices in place.
The search engine ranking determining a website’s speed is measured from overseas. Which means websites located in Australia can take even longer to load. There is a mobile tax that search engines add to these speeds as mobiles traditionally have a slower internet connection. This will hurt SEO ranking factors if the right steps to remediate are not taken.
Our expert web development team at Pro Digital Marketing can convert your website to a Mobile-Friendly website. This removes the negative speed impact so that your website is fast all around the world and search engines are happy to promote your search engine ranking.
An SEM Company’s role in Digital Marketing-Australia
- Improves visibility – Given today’s competitive nature of business sectors, an SEM company will help you grow and expand as a brand. An SEM company can provide your brand visibility and improved brand identity. The greatest strength an SEM company can offer is placing your advertisements right at the disposal of motivated customers who are inclined to buy your products and services.
- It complements SEO strategies – There is a reason most digital marketing companies are both SEM and SEO companies. They are pretty much different divisions in digital marketing, but both strategies creates a big impact in promoting your business online. The ideal result you can achieve from combining both approaches is landing at the top organic SERPs, with your brand gaining more visibility through an ad. Combining insights and data for brand visibility enables the growth of your site’s traffic growth.
- Focuses on conversion – An SEM company works on your paid ads on search engines. It is a significant conversion driver for various marketing campaigns. This is primarily because paid ads are linked to conversion-focused landing pages. While organic pages aren’t linked to landing pages, you’ll find that paid ads are. SEM increases your overall revenue through conversions.
- Gives your business an extra boost locally & globally – It can be challenging to give your brand the visibility it needs.This is why you would need an SEM company to help you achieve brand awareness and conversion as a goal in digital marketing-Australia. Digital marketing can promote your brand on several platforms online, both locally and globally. By taking advantage of an SEM company, you will direct your target market directly to content on your website. Even if you have a potential customer from across the country, searching for a particular keyword related to your brand will provide them with results through ads at the top of a search page.