Google My Business
In Australia Digital Marketing, Google My Business is more important than you think
Google maps marketing is designed to catch the attention of people searching for your business niche in the local area. The Google maps listing shows businesses in a searched area in a nice succinct box. This can make searching for a business easier than in the main search in Google. Thousands of companies across the country optimize Google Maps to boost web marketing Australia. Access to businesses listed on google maps can be via the https://www.google.com/maps link or in a simple Google search there are the top 3 listings in a box at the top of the results.
When it comes to finding local businesses the majority of these customers will use Google to find a businesses near them. Australia digital marketing strategies allow businesses to be found on the map, particularly, on the web. If you are found in the SEO results as well as the Google Maps Marketing section by using Google my Business, then the chances of you reaching your customers goes up by up to 3x. That’s one of the beauties of utilizing SEO and Google Maps in your web marketing Australia efforts.
Google My Business is becoming a key resource for businesses to be found online. Google has completed some of the work for you by scanning local directories and other information. However, without the addition of your business information and frequent updates and information you are going to fall behind your competition.
Google My Business is continually adding new features and information to log for your business. To answer the question about how important Google My Business is in Australia digital marketing, you only need to look as far as who created Google My Business. It is made by the Search engine giant that you are wanting to rank your website well for your customers. They expect businesses to utilize SEO, Google My Business and Google maps marketing in unison for successful results in web marketing Australia and globally.
Google My Business Benefits
The most important news for your business is that you can rise above the competition with many Google My Business techniques that go hand in hand with SEO improvements and strategies that go into Australia digital marketing.
Your online position is everything.
95% of people only search on the first page of Google.
You have four ways to be located on the first page.
- SEO – Organically
- SEM – Google Ads
- Google Maps
- Google My Business
SEO, Google my business and Google Maps Marketing is critical to your long-term strategy and keeping costs low considering all the work it takes for successful web marketing Australia.
SEM or paid ads are great for short-term goals and long-term strategy. In Australia digital marketing, it could also mean burning through a lot of money with little success, if not executed well.
An optimized Google Maps Marketing plan will aim to ensure that you are in the top 3 of local searches, which is the perfect way of getting in front of customers in web marketing Australia. If your business is serious about its visibility we will show you how utilizing the power of Google Maps and targeted organic search results will ensure you stand out from the competition.
COVID19 has seen an increase in online searches for products and services and an increase in online businesses.
This means your marketing plan strategy needs to involve digital strategy or you will lose customers to your competitors.
Google Maps marketing optimisation is a vital Australia digital marketing strategy to reach your audience.
Social Media for Google
Google My Business is the social media channel for Google. Previously Google created a product called Google Plus which was intended to be its social media platform. However, they discontinued this service on the 2nd of April 2019 – article here
Google then adopted what it had learned to the Google My business platform. Therefore, the activity monitored on a Google My Business account and the equally important SEO results for the websites it is linked to form a strong grounding for a well-ranked website.
According to Google, the platform allows you to (Reference):
- Manage how your local business appears on Google Search and Maps.
- Edit your business information (e.g. address, phone number, and hours).
- Respond to reviews, questions, and messages from customers.
- Share new photos and post updates on special offers and events.
- See how customers find and interact with your business on Google.
Contact Pro Digital Marketing to help today
Click here for more information on How to set up Google My Business
We want to help you succeed in reaching a wider customer base through Australia digital marketing.
Contact Pro Digital Marketing at 1300 998 778 and we will customise a Google search optimisation plan for your business.
Speak to one of our Melbourne SEO specialists and find out how Google My Business and the right Google Maps web marketing Australia strategy will see your customer base skyrocket.